Buying a home water filtration system? "Beware."
That's according to the FTC and other consumer organizations.
You see, the recent increase in the demand for in home water filtration systems has brought new companies to the industry. While there are many reputable manufacturers, some are taking advantage of customers by using misleading advertising gimmicks and product names that insinuate that they "purify" water, when all they actually do is block some chlorine and odor.
It's easy to be sure that you are getting an effective water filtering system. All you have to do is ask for product performance data - it should be posted on the manufacturer's website.
The manufacture doesn't have a website? Buy a different product. There is no reason to accept unsubstantiated claims, and doing so could be hazardous to your health.
Reliable companies are happy to explain how their water filtration system works. They have put a lot of time, money, and effort into bringing the highest quality products to the home front.
Look for specifications about what chemicals they block and to what extent.
You may only care about getting the chlorine out of your water. But if you can remove other contaminants without paying a lot more, you would probably buy the better water filtration system, right? At least, as long as you knew about the difference up front.
On performance sheets you will see the names and abbreviations of different chemical compounds that have been found in tap water. You'll see that a high quality water filtration system will remove things like lead, cysts, THMs, VOCs, lindane, alachlor, atrazine, benzene, TCE and MTBE.
You will also see that while a system may cost less initially, replacement filters are expensive and have a short life span. This is referred to as "cost of use". Some systems cost less than 10 cents a day, while others cost more than 25 cents per day.
The more expensive units do not necessarily block more contaminants.
The FTC always advises customers to beware of advertising claims that are very nonspecific. Using the word "pure" in the product name of the water filter has become very popular. Don't be taken in by marketing and advertising tricks.
The best water filtration system - in terms of effectiveness and price - is manufactured by a company that has been in business for many years, and has continuously improved its filters. They are so honest that on their website, they advise that a home water filtration system is an absolute necessity and that any filter is better than no filter at all.
Whether you buy their product or a different one, they simply want you to know that it is important to your family's health to get something to filter your tap water.
The best water filtering system for your family will have a UL certification for chlorine removal. It will have a California Department of Health Certificate. That certificate sets the industry's standard for excellence.
Look for a quality water filtration system to improve your family's health... and maybe even their sense of well-being. Everyone deserves pure water.
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